By Perihan Karaca (1996) Tarsus/Turkey.
Social media is now an essential part of our lives. The increasing use of social media more and more especially changing habits of youth fast. The effect of social media can be seen in all aspects of our lives. Innovation in this regard is undoubtedly is accepted and practised mostly by young people .Therefore, the focus of social media is probably still teenagers.
Studies of young people in Turkey shows that young people spend on social media an average of 50 hours for a week. As a result, young people are more active in social media, it says. Thus,young people decide the agenda and trends in social media . So that social media has become the most effective marketing tool. In the coming days, with the focus of youth, social media will continue to change our lives.