By Perihan Karaca (1996) Tarsus/Turkey.


Social media is now an essential part of our lives. The increasing use of social media more and more especially changing  habits of youth fast. The effect of social media  can be seen in all aspects of our lives. Innovation in this regard is undoubtedly  is accepted  and practised mostly by  young people .Therefore, the focus of social media is probably still teenagers.

  Studies of young people in Turkey shows that young people spend on social media an average of 50 hours for a week. As a result, young people are more active in social media, it says. Thus,young people decide the agenda  and trends in social media . So that social media has become the most effective marketing tool. In the coming days, with the focus of youth, social media will continue to change our lives.

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